I’ll be the first to admit it— writing is my first love.
However, I’ve developed a keen interest in strategy and insights as well.
It’s rewarding to develop a simple bulleted list from a client interview into a living, breathing campaign that exceeds expectations.
Campaign Execution & Strategy: Boozepaste
Spec work for Boozepaste, a toothpaste brand with refined flavors.
Case Study: Crisis Communications
My final Crisis Communications group project detailed our approach to a hypothetical Ecoli outbreak at popular Midwest fast-food chain ‘Calver’s’.
Interviews & Insights: Archdiocese of Chicago
During my Data & Insights class at DePaul, the Archdiocese of Chicago presented our group with the unique challenge of determining why Millenials are leaving the church.
We developed a detailed questionnaire and held interviews in-person and via phone. We then collected our findings and presented them to the client on the last day of class.